Author: marco

The Internet of Things & Marketing

What is The Internet of Things and What Can We Expect? Technology has evolved over the past two centuries from a lingering thought of what the future might hold to creating smart devices and appliances that can be operated through the internet. The Internet of Things...

The Consumer Decision Making Process Explained

How The Consumer Decision-Making Process Can Be Influenced How do consumers find your product? Why do they buy from you? Convenience is definitely one factor, but there are so many others. Also, let's not forget that, unless you're the new-age Einstein, your product or service probably...

Using Science To Benefit Your Website

Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...

Social Media Influencers

Why Social Media Influencers Should Be Part of a Marketing Strategy Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social...

Viral Marketing: Key factors

Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...

Online Video Marketing

Should Your Company Use Online Video Marketing The internet is becoming the number one place where people, especially millennials, are looking for news & programs. The average amount of time YouTube users view videos is approximately 40 minutes a day; that's several advertisements they're exposed to....

Finding Your Brand’s Voice

How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...

The Importance of Being Present on LinkedIn

What is LinkedIn When it comes down to choosing which social media platform you or your company should be present on, LinkedIn was sometimes overlooked. What was often forgotten was the abundance of opportunities LinkedIn has to offer individuals and business owners alike. The underestimated social...