Marketing

How Will AR Change Marketing

Augmented Reality What does the future of marketing hold? Ask anyone - they will most likely say "Augmented Reality, of course!" You may be surprised to know that augmented reality didn't just appear in the 21st century. It was invented in the late 1960's and is continuously...

What Are Pirate Metrics?

Pirate Metrics - The Marketing Funnel You may have come here with the connotation that Pirate Metrics stands for the correlation between the number of Pirates sailing on the ocean and global warming...

Why is Content Marketing Important?

How Content Marketing Will Help You The internet has helped the field of marketing grow strong, always tackling whatever struggle headed our way. But then, something happened. Brand personalities. These brand personalities weren't just some colour associations, but the words used to describe who the company...

How To Make Your Social Media Marketing Profitable

Take Your Social Media Marketing To The Next Level Over the past few years, social media has made its mark in the world. With billions of users worldwide, it's hard to believe that it would play such a big role in marketing. Yet, here we are,...

The Consumer Decision Making Process Explained

How The Consumer Decision-Making Process Can Be Influenced How do consumers find your product? Why do they buy from you? Convenience is definitely one factor, but there are so many others. Also, let's not forget that, unless you're the new-age Einstein, your product or service probably...

The Key To Success: Knowing Your Target Market

Why Knowing Your Target Market Is Important Who is your ideal customer? If you still haven't figured that out, we suggest you do. Being aware of your target markets geographic location, demographics, and psychographics gives your business the upper hand in knowing how and where to...

Viral Marketing: Key factors

Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...

Five Reasons Why Online Surveys Will Benefit Your Company

Benefits of Online Surveys Surveys have existed for many, many years; initially their purpose was to track the population in geographic areas, but now they have so much more to offer to businesses. With the ability to give deeper insight, businesses can discover new target markets...

Finding Your Brand’s Voice

How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...