Digital Marketing Trends For 2019
As analysts knew, 2018 was a year of further improvements in social media trends and digital marketing trends in general. There continues to be significant growth in AR, video content as well as influencer marketing. Wondering what 2019 has in store for us? Well, we can’t be 100% sure, but we have a few ideas. Keep reading below to find our which trends we think will crush it in 2019.
This may be weird to see in a digital marketing trends list, but we had no choice to mention it – it’s a big one. Smart speakers like Amazon Alexa, Google Home and Apple HomePod have become extremely popular in the last couple of years. 65% of smart speaker owners say that they’d never give up their voice-controlled assistant. So what does this mean for digital marketing?
We expect to see online publication and content creators publish content for voice controlled platforms specifically, bringing much more ad content. After all, these platforms will need to monetize their content. Google, Apple and Amazon may launch their own advertising services, making it easier for companies to buy and sell ad space. Think AdWords but for your smart speaker.
Internet > Television
Recent research shows that internet will catch up to television in terms of hours watched. On average, 45 minutes of a person’s internet time will be spent watching mobile video. Because of this, we feel that companies will be spending less money on television ads ad more money on video across social media and general web oriented ads. Will your business do the same?
Deeper Social Media Integration
We expect this trend to continue while getting even deeper with 3rd party integration. Social media apps may start sharing even more user information with their audiences to create a more seamless experience across third-party applications. This will allow social media giants to retain their dominance, get more info about their uder base and provide better, more targeted services for websites and apps.
Chatbots Will Become Normal
We believe that chatbots will continue to grow in 2019 and they’ll likely become normal to consumers. In other words, the novelty will fade but they’ll be more widespread and user friendly. In 2019, chatbots can be the first place someone goes to order food, choose a phone plane, or even book a hotel room. Chatbots allow users to so all these things without downloading a native app.
According to a recent study, only 19% of the 5,000 people surveyed had a negative perception about chatbots. Additionally, 33% had a positive view and 47% were indifferent, so long as their problems were resolved.
Stay ahead of the game and develop a chatbot for your brand. They are relatively easily to develop, and can make the difference between closing a quick sale or losing a customer to an easy to use chatbot service – especially when it comes to food delivery.
Digital Marketing Trends
When it comes to digital marketing trends, Carte Blanche is always a step ahead. Are you interested in taking your business to the next level? Interested in integrating and developing a chatbot for your brand? Our knowledgeable team is ready to help you with all your digital marketing needs.
From all of us at Carte Blanche Media, Happy New Year and all the best in health, love and business!