The Internet of Things & Marketing
What is The Internet of Things and What Can We Expect?
EVOLUTION OF THE INTERNET OF THINGS
In 1832, the electromagnetic telegraph was created by Baron Schilling in Russia; this was the first invention that began our journey to the internet of things. The possibility of communicating with someone thousands of miles away was fascinating, but soon, just like every other upgrade or new device, it just wasn’t enough anymore.
In 1844, Samuel Morse sent the first morse code telegraph from Washington D.C. to Baltimore saying “What hath God wrought.”
As we jump forward into the 20th Century, important figures in technology were already envisioning the internet of things. In 1926, Nikola Tesla was interviewed for Colliers magazine and stated “When wireless is perfectly applied, the whole earth will be converted into a huge brain”
As time went on, the term “Internet of Things” was coined by Kevin Ashton in 1999, and the possibility of the IoT quickly began to be a reality. Plans for home appliances to be connected to the internet were beginning to be executed as the digital future quickly developed.
WHAT IS THE INTERNET OF THINGS?
THE IOT AND SECURITY
At this point in time, people don’t feel comfortable when their phones are dead and charging. What will you do if someone is controlling your phone or things you need to prepare for the day? It doesn’t end there, the CIA has the capacity to turn certain devices such as smart TVs into listening devices. Although this is fairly negative, developers are currently working on creating more secure networks for the privacy and safety of consumers. If you thought advertisements were intrusive, just wait to find out what the Internet of Things means for marketing.
IOT AND DIGITAL MARKETING
The Internet of Things has endless possibilities to offer businesses and marketers such as giving much deeper insight to target markets, consumer behavior, interests, and trends. All of this information will aid marketers in ways never thought possible. Marketers will be able to better specify their target customers, track locations and personalize campaigns to fit their preferences. These will be based on factors like the weather, their location, their last purchase from the brand or a competitor, and even events on their Google Calendar. Some questions bother marketers, though, such as which devices will support advertisements? How will ads appear on wearable devices? How much information collected could lead to customers feeling violated?
The Internet of Things has both positive and negative aspects, but which will be more important to consumers: their security and privacy or convenience and the benefits the IoT can have on the environment and quality of life? The world is quickly changing for everyone as we now face one of our greatest and most dangerous advancements in technology. Are you ready for the endless possibilities?