Maximizing LinkedIn For Business
Should you be on LinkedIn if you own a Business?
Short answer – yes, but here are some interesting stats to back it up: Based on available statistics, LinkedIn is used on a monthly basis by over 47.6 million people globally. A study done in 2011 showed that executives from all 2010 Fortune 500 Companies are members and LinkedIn’s hiring solutions were used by 69 of the Fortune 100 companies as of December 31st, 2010. More than one million companies have LinkedIn Company Pages. LinkedIn also has an affluent and influential membership which is a valuable demographic for marketers. Many developers are also creating innovative tools and services for professionals using in LinkedIn API’s. The following are LinkedIn tips and suggestions to maximize LinkedIn for business.
LinkedIn for Business | Putting the Pieces Together
One of the greatest advantages to having a LinkedIn page for your company is being visible to a vast number of potential employees. Though job sites still exist, we’ve seen the majority of employers and employees move to LinkedIn as their preferred business and networking platform. This comes as no surprise. LinkedIn is the perfect mix of online social interaction with a focus on networking and business building. We suggest that you encourage your employees to participate in content creation. This builds relevant content and helps put all the pieces together for a trustworthy LinkedIn page.
Improve your Google Ranking
LinkedIn can also work in your favor when it comes to search engine rankings. Keep your company page updated with blogs, articles and make sure that your SEO is up to par. Using LinkedIn for business and creating relevant, informational content for your page can turn into high levels of engagement which in turn, will lead to greater visibility.
B2B Networking
Finding vendors, suppliers, manufacturers and other third party resources is made easy through LinkedIn. Your chance of finding a valued partner who you can trust and that shares similar interests is fairly high. It’s as simple as doing some basic research. Verifying a company’s online score and assessing its reviews is a great way to solidify trust before engaging with them.
Maximize your LinkedIn Presence
If you’re not sure where to start but would like to begin using LinkedIn for business purposes, we can help! Thinking of launching a full social media marketing campaign but don’t have the time to keep up and be consistent? We can definitely help with that too. Contact us today and let’s get your business the visibility and growth it deserves. For other tips and tricks on how to maximize your LinkedIn business presence, check out our friends at Social Media Today.