LazyOne.ca is an established e-commerce apparel company, selling humor oriented loungewear and accessories.

The Challenge.

LazyOne had very little online presence, was struggling with sales and had no brand recognition. They also lacked a customer database and had minimal to no customer engagement.

 
 

The Goal.

The objective was to increase customer acquisition, engagement and retention through various digital marketing strategies including social media, SEO and email marketing. Additionally, we needed to create and develop a new website that would allow for a more user friendly experience through engaging website extensions.

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Years in business
-Online / E-Commerce
Locations

The How.

Carte Blanche would implement a digital marketing campaign along with a social media marketing strategy designed to drive more traffic to the website, increase conversions and build a customer database. We would deploy inventory updates on all SKU’s, while simultaneously revamping all content writing. Carte Blanche would also need to redesign and develop a new website with engaging functionalities in order to increase session durations, decrease bounce rates, leading to an increase in the bottom line.

Accomplishment.

The digital marketing strategy put in place increased ROI dramatically. Traffic to the website greatly increased, growing the customer database and solidifying their brand identity. After manually updating over 2000 SKU’s, customer service and shipping efficiency improved, garnering positive reviews and customer loyalty. With Carte Blanche’s website redesign, overall traffic greatly increased, increasing the bottom line.
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