Surviving – and Thriving: Pandemic Digital Marketing

Pandemic digital marketing is new to everyone. The Covid-19 pandemic is one we never saw coming. As far as being prepared, no one really was. Now that we’re in the middle of this life-altering pandemic, we’re seeing new trends emerge. Read on to find out...

7 Tips for crafting a strong subject line

Is email marketing part of your promotional program? If so, then you’re aware how important a well-crafted subject line is. Because if your email is not seen and opened, than the promotion is a complete bust, regardless of how beautiful the design or how compelling...

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Assets to design better emails

What tools can marketers access to better their email creatives? What are the best assets to have when designing your next email? Data and testing. So how exactly does data make design better? Here are some types of data that can benefit email designers: What people...

digital marketing trends

A history of social media

What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it...

Creating the right product name

There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources.  Let’s start with search engines....

digital marketing trends

What makes a logo great

Ever wondered what makes a logo truly memorable, timeless? According to a recent Siegel+Gale study, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald's and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target...

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Search Engine Optimization

If you have a website or a blog and are on social media, then you’ve probably heard about search engine optimization (SEO). If not, you may be wondering, “What is search engine optimization?”  If you have a business, your next questions would be “How important...

5 Tips for Email list building

Are you building an email list of your customers? If you’ve been building up this database, that’s fantastic. Email marketing is integral for communicating your business’ news, updates, promotions, or any other relevant announcements. If you aren’t maintaining such type lists, you should consider starting...

digital marketing trends

Increase your reach on social media

Posting things on social media is very easy. With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part is getting found, viewed, read, liked, and shared. Here are some tips and tactics that should...

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5 Digital marketing tools for business

Running a business isn’t easy. Marketing your business and getting your product or service in front of your customers is by no means an easy endeavor either. In today’s brutal competition, you need to employ the best marketing practices that will help you achieve the...