Prior to working with Carte Blanche, wrnch’s website was dated and not user friendly. Despite their quickly evolving AI technology, their website was not following suit. CTA’s were non existent, which didn’t convert visitors to leads. Visuals were few and far between, which took away from the visitor’s UX as well as not giving justice to wrnch’s incredible work in deep learning and AI software. A great challenge was learning the heavily intricate, scientific vocabulary associated with wrnchAI. Both visuals and content writing needed to be concise, focused and on point.