Web

Using Science To Benefit Your Website

Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...

It’s time For A Website Change

WEBSITE UPDATES: THE TIME IS NOW With technology moving at breakneck speed, knowing how and when to give your company’s website design a makeover may not be as intuitive as one might think. When is the right time to begin an update and how do you know your...

How website characteristics affect purchase behaviour

Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are...

Blog post about blog posts

For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one...