Social media hacks

Social media hacks

Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for promotion and is proven to turn visitors into leads and customers. Here’s a list of social media hacks you could do to spread your content and increase leads and conversions.

Improve Your Quality Score
Quality Score is the metric Google uses to rate the quality and relevance of your keywords and PPC ads, and influences your cost-per-click. Facebook calls their version a “Relevancy Score”, while Twitter’s is called a “Quality Adjusted Bid”. Whatever it’s called, Quality Score is a crucial metric. The way to increase Twitter and Facebook Quality Scores is to increase post engagement rates. How do you increase engagement rates? Promote your best content. Post lots of stuff (organically) to Twitter and use Twitter Analytics to see which content gets the most engagement. Post your top stuff from Twitter organically to LinkedIn and Facebook. Track which posts get the most traction.

Generate free clicks from paid social media advertising
On Twitter, tweet engagements are the most popular type of ad campaign. You have to pay for every user engagement, whether someone views your profile, expands your image, expands your tweet from the tweet stream, or clicks on a hashtag. If you’re doing this, you need to stop—now. It’s a giant waste of money and offers the worst ROI. Instead, pay only for the thing that matters most to your business, whether it’s clicks to your website, app installs, followers, leads, or actual video views.

Get tremendous returns with custom audiences
Whether it’s Twitter’s tailored audiences or Facebook’s custom audiences, this opens a ton of new and exciting advertising use cases.

Promote your content on more social platforms
Medium, Hacker News, Reddit, Digg, and LinkedIn Pulse all send you massive amounts of traffic. It’s important to post content to each that’s appropriate to the audience. Use social media advertising as either a catalyst or an accelerant to get hundreds, thousands, or even millions of views you otherwise wouldn’t have. You can also promote existing content on sites like Hacker News, Reddit, or Digg. Getting upvotes can create valuable exposure that sends tons of traffic to your existing content.

Social media remarketing
Social media remarketing, on average, boosts engagement by three times and doubles conversion rates, while cutting costs by a third. Social media remarketing should be used to push your offers, such as sign-ups, consultations, and downloads.

Combine paid search & social media advertising
Google’s Remarketing Lists for Search Ads (RLSA) combines social media advertising with PPC search ads. RLSA is incredibly powerful. You can target customized search ads specifically to people who have recently visited your site when they search on Google. It increases click-through and conversion rates by three times and reduces cost-per-click by a third.o