Social Media Influencers
Why Social Media Influencers Should Be Part of a Marketing Strategy
Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social media influencers and ways to ensure your strategy will be at its’ fullest potential Giving samples of your products and informing the influencers of the benefits about the products benefits has the potential to increase brand awareness, expand your audience and build long-lasting relationships within your target market.
CELEBRITIES VS INFLUENCERS
Celebrity endorsements was the original way to influentially market a product. The main difference is, small businesses would not likely be able to reach out to celebrities. The next viable option is reaching out to social media influencers. Regular people have become somewhat “celebrities” online because of their high number of followers and influence over certain market segments.
Using micro-influencers is a fantastic way to target specific markets that are relative to your product, because micro-influencers are very passionate about very specific products and trends. The targeted audience will be exposed to the promotion of your product through a reliable source – the social media influencer. Having the opportunity to bring awareness to your product in niche markets expands brand awareness within the right target market!
When planning a marketing strategy, keyword optimization is important, but it will only help your business so much. Using social media influencers will create high-quality, organic links – the ones Google favors! Having high-quality organic links will place your businesses search ranking higher than before.
GIVEAWAYS, CONTESTS & DISCOUNTS
Having social media influencers boast about a product and its’ benefits is a sure way to entice an audience. But, what’s even better is a social media influencer host a giveaway; consumers always enjoy a good discount or a chance to win a free product! The best part is reaching out to new possible target markets. Using tactics like “follow/like/subscribe @yourbusiness’s account for chance to win a free product” will help your business increase it’s own following. Limited time discount codes are another great way to pull in customers.
SUPPORT A CAUSE
By supporting a cause, your brand appeals to the emotions of the target market. This helps build trust and loyalty within the market, which, in turn, strengthens your brands positioning and awareness in comparison to competitors.
Be sure to incorporate social media influencers in your business’ next strategy in order to benefit from all the positive growth your business can experience in one quick, effective, cost-efficient way!