Using Science To Benefit Your Website
Science of Web Design
You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science behind successful website design which can strongly benefit you. Place your fate in the hands of science, for these web design tips can bump you above the competition!
- Prefer: blue, purple, green, as well as tints of the primary colors; red, blue and yellow
- Dislike: orange, brown, grey and earthy tones
- Prefer: blue, green and black
- Dislike: purple, orange and brown
- Red is best used for immediate call-to-action and most effective when it’s strongly contrasting.
- Green, as you probably guessed, is best used for eco-friendly, nature-inspired and organic companies.
- Black is not only popular for men, but also women in certain domains such as luxury, elegance, sophistication, and power.
- White is especially popular for most backgrounds because it creates a sense of freedom and spaciousness that doesn’t overwhelm visitors.
Some supportive messages that have the ability to enhance initial value judgments are:
- Including positive testimonials on website
- Displaying your social media follower/like count with widgets
- Using social media influencers
- Displaying certificates, associations, and awards.
Whether it’s an advertisement or a website, people are more inclined to feel an emotional connection to a brand that uses photos and videos of humans. This is especially true when using an advertising appeal. When using an appeal in advertising, it’s beneficial that the company carries that same appeal throughout their entire branding, which includes the website. People are more inclined to visit a website and stay on it longer when it appeals to their emotions, and how is that done? By featuring photos of people that positively reflect your company on your website. The emotions that support website sharability the most are anger, inspiration, and anxiety.
LANGUAGE & CONTENT
It may come as a surprise that sounding intelligent might not actually work to your expected advantage. Visitors turn away from long sentences and advanced words. The risk would be using a word some readers may not know or understand, which leads them to feel unintelligent and distant from the company. As for content style, less is more. Using a clear and an easy-to-navigate layout is best, especially for visitors to easily find what they initially wanted without a hassle. Another important factor is readability. It is highly important for visitors to understand and read the typography of the content presented. Using script fonts in copy would not be beneficial. Any straining, misunderstanding or difficulty reading will simply turn away visitors and not encourage them to come back.
Everything from where you place your logo, the colors and photos used, down to the language and content presented can very well determine how successful a website can be. Take these tips into consideration when creating or updating a website – they can be the reason for your rising success!