Why you Should have an About Us Page Why do most people cringe when asked to describe who they are or what they do? It seems like they'd take on trying to solve string theory over having to put together a few solid sentences about themselves....
Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...
WEBSITE UPDATES: THE TIME IS NOW With technology moving at breakneck speed, knowing how and when to give your company’s website design a makeover may not be as intuitive as one might think. When is the right time to begin an update and how do you know your...
Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are...
For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one...