Take Your Social Media Marketing To The Next Level Over the past few years, social media has made its mark in the world. With billions of users worldwide, it's hard to believe that it would play such a big role in marketing. Yet, here we are,...
How The Consumer Decision-Making Process Can Be Influenced How do consumers find your product? Why do they buy from you? Convenience is definitely one factor, but there are so many others. Also, let's not forget that, unless you're the new-age Einstein, your product or service probably...
Why Knowing Your Target Market Is Important Who is your ideal customer? If you still haven't figured that out, we suggest you do. Being aware of your target markets geographic location, demographics, and psychographics gives your business the upper hand in knowing how and where to...
Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...
Benefits of Online Surveys Surveys have existed for many, many years; initially their purpose was to track the population in geographic areas, but now they have so much more to offer to businesses. With the ability to give deeper insight, businesses can discover new target markets...
How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...
FACEBOOK AD CAMPAIGNS FACEBOOK ADS & USING GIFs They’re all over the internet – an entertaining mix of half image and half video: GIF’s. Yes, they’re more than just comedy fodder! Using GIFs in your Facebook ad campaigns makes for great content while bolstering your ads’ click-through-rates...
GENERIC MAILING LISTS & WHY YOU SHOULDN’T BUY THEM Maintaining, growing and actively engaging your business’ mailing list is good practice. It keeps your customers engaged, up-to-date and even encourages future purchases, while keeping your mailing list marketing organized. Growing your mailing list and cultivating all...
The busiest online shopping day is approaching. American Thanksgiving weekend demonstrates year after year that online sales are surging. What better to get visitors to your site than by sending emails to your subscriber lists. Let’s discuss some email analytics and tactics that can help...
We live the age of digital advertising. But in a digital world, is print completely dead? Not necessarily. Print collateral still has a place. When meeting with clients, brochures, catalogues, flyers, business cards are commonly passed on, or exchanged amongst entrepreneurs and business owners. Brochures are...