For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one...
As marketers, we tend to write a lot of copy. Between blog posts, content creation, and copywriting across numerous websites, it’s normal to make typos and spelling mistakes along the way. That being said, it’s crucial to have harsh eyes when it comes to examining...
What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t...