How Content Marketing Will Help You The internet has helped the field of marketing grow strong, always tackling whatever struggle headed our way. But then, something happened. Brand personalities. These brand personalities weren't just some colour associations, but the words used to describe who the company...
Failure: The Key To Success On everyone's journey to success, we encounter failures. Not once, nor twice, but several times throughout our lives. In difficult times, it's challenging to see beyond our failures. We forget to remember that each time we fail, we take a step closer to...
The Effects of Day to Day Stress Work and stress tend to go hand-in-hand, couple that with personal life struggles and we've created the ultimate stress cocktail - not the kind you're looking for at a cinq à sept. The upcoming deadlines, impossible workloads and long...
Should You Bring Your Pet To Work? It's only natural for pet owners to want to spend every breathing second with their furry friend. In fact, many pet owners consider their dogs as part of the family; they go out together several times a day for...
Take Your Social Media Marketing To The Next Level Over the past few years, social media has made its mark in the world. With billions of users worldwide, it's hard to believe that it would play such a big role in marketing. Yet, here we are,...
Goodbye to The 9-5 Jobs As every few decades pass and one generation retires and another enters the workforce, subtle changes are always expected but has anyone anticipated this radical change? Baby Boomers are beginning to retire as Millennials are hired to fill the gaps in...
What is The Internet of Things and What Can We Expect? Technology has evolved over the past two centuries from a lingering thought of what the future might hold to creating smart devices and appliances that can be operated through the internet. The Internet of Things...
How The Consumer Decision-Making Process Can Be Influenced How do consumers find your product? Why do they buy from you? Convenience is definitely one factor, but there are so many others. Also, let's not forget that, unless you're the new-age Einstein, your product or service probably...
Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...
Why Knowing Your Target Market Is Important Who is your ideal customer? If you still haven't figured that out, we suggest you do. Being aware of your target markets geographic location, demographics, and psychographics gives your business the upper hand in knowing how and where to...