5 reasons why your business should be on Facebook

If you're a business owner who’s not on social media, you might question the need for using Facebook. Having a presence on Facebook is overlooked more often than you think, with sentiments like “it’s not necessary for my business”, or “Facebook is for younger people to...

5 important mobile considerations for business

With the constant development of new digital technologies, mobile devices have become an integral part of our daily routine. Consumers and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind. Business in the digital...

Useful keyword tools for your website

Keyword research has changed a lot over the past few years. Keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, and more. Fortunately, there are helpful tools for the first stage of keyword research: When you...

Social media hacks

Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for...

How website characteristics affect purchase behaviour

Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are...

Blog post about blog posts

For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one...

Proofreading your copy

As marketers, we tend to write a lot of copy. Between blog posts, content creation, and copywriting across numerous websites, it’s normal to make typos and spelling mistakes along the way. That being said, it’s crucial to have harsh eyes when it comes to examining...

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Brand activation

What is brand activation? The phrase essentially refers to the process of making your brand known to people, increasing awareness and engagement through some kind of brand experience. Think about when you first start a business. Nobody knows who you are and they sure as hell aren’t...