Useful keyword tools for your website

Keyword research has changed a lot over the past few years. Keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, and more. Fortunately, there are helpful tools for the first stage of keyword research: When you...

Social media hacks

Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for...

How website characteristics affect purchase behaviour

Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are...

Blog post about blog posts

For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? No one...