Is email marketing part of your promotional program? If so, then you’re aware how important a well-crafted subject line is. Because if your email is not seen and opened, than the promotion is a complete bust, regardless of how beautiful the design or how compelling...
What tools can marketers access to better their email creatives? What are the best assets to have when designing your next email? Data and testing. So how exactly does data make design better? Here are some types of data that can benefit email designers: What people...
What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it...
There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources. Let’s start with search engines....
Ever wondered what makes a logo truly memorable, timeless? According to a recent Siegel+Gale study, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald's and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target...
If you have a website or a blog and are on social media, then you’ve probably heard about search engine optimization (SEO). If not, you may be wondering, “What is search engine optimization?” If you have a business, your next questions would be “How important...
Are you building an email list of your customers? If you’ve been building up this database, that’s fantastic. Email marketing is integral for communicating your business’ news, updates, promotions, or any other relevant announcements. If you aren’t maintaining such type lists, you should consider starting...
Posting things on social media is very easy. With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part is getting found, viewed, read, liked, and shared. Here are some tips and tactics that should...
Running a business isn’t easy. Marketing your business and getting your product or service in front of your customers is by no means an easy endeavor either. In today’s brutal competition, you need to employ the best marketing practices that will help you achieve the...
Marketing and advertising, these words are often interchanged with one another. In the business world, publicity agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Are these two words synonyms? Is there a significant difference? If you...