There are loads of social platforms out there – LinkedIn, Instagram, Twitter, Facebook, TikTok – just to name the giants. So how do you keep up with all of the social platforms without wearing yourself thin? Simple: choose the right social media platforms for your...
Growing your social platforms is a key focus for many businesses. But let’s face it – these days, Instagram is the platform you need to be on. Keep reading to find out how to grow your Instagram audience, totally organically. Credit: Photo by Solen Feyissa on...
You know SEO. You’ve probably already invested in it, developed content around it, and even depended on it for developing your website. But are you using those same strategies on social media? Here are a few reasons why you should be optimizing your social media...
Marketing isn’t a straightforward approach to sales. In fact, the more focused your strategies are on pushing sales, the less effective they are. People don’t engage with your sales or your ads. They engage with your story. Your story is what keep followers and customers...
Pandemic digital marketing is new to everyone. The Covid-19 pandemic is one we never saw coming. As far as being prepared, no one really was. Now that we’re in the middle of this life-altering pandemic, we’re seeing new trends emerge. Read on to find out...
Is email marketing part of your promotional program? If so, then you’re aware how important a well-crafted subject line is. Because if your email is not seen and opened, than the promotion is a complete bust, regardless of how beautiful the design or how compelling...
What tools can marketers access to better their email creatives? What are the best assets to have when designing your next email? Data and testing. So how exactly does data make design better? Here are some types of data that can benefit email designers: What people...
What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it...
There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources. Let’s start with search engines....
Ever wondered what makes a logo truly memorable, timeless? According to a recent Siegel+Gale study, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald's and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target...