How The Consumer Decision-Making Process Can Be Influenced How do consumers find your product? Why do they buy from you? Convenience is definitely one factor, but there are so many others. Also, let's not forget that, unless you're the new-age Einstein, your product or service probably...
Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...
Why Knowing Your Target Market Is Important Who is your ideal customer? If you still haven't figured that out, we suggest you do. Being aware of your target markets geographic location, demographics, and psychographics gives your business the upper hand in knowing how and where to...
Why Social Media Influencers Should Be Part of a Marketing Strategy Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social...
Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...
Should Your Company Use Online Video Marketing The internet is becoming the number one place where people, especially millennials, are looking for news & programs. The average amount of time YouTube users view videos is approximately 40 minutes a day; that's several advertisements they're exposed to....
Benefits of Online Surveys Surveys have existed for many, many years; initially their purpose was to track the population in geographic areas, but now they have so much more to offer to businesses. With the ability to give deeper insight, businesses can discover new target markets...
How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...
What is LinkedIn When it comes down to choosing which social media platform you or your company should be present on, LinkedIn was sometimes overlooked. What was often forgotten was the abundance of opportunities LinkedIn has to offer individuals and business owners alike. The underestimated social...
Why are Logos so Important? Logos are more than just a graphic icon; they represent who you are, what you do and what you offer. They are your visual identity. Over time, many companies have kept the same logo for years in honor of the company's tradition...