You hear it all the time: “Blogging is important for your website”. So you try to be a good entrepreneur and blog regularly about your company and what you do. But it’s hard, isn’t it? It’s difficult to consistently write about engaging “sticky” content about...
The busiest online shopping day is approaching. American Thanksgiving weekend demonstrates year after year that online sales are surging. What better to get visitors to your site than by sending emails to your subscriber lists. Let’s discuss some email analytics and tactics that can help...
SEO and social media is constantly changing and evolving. It offers numerous new opportunities to get an edge over the competition and refine tactics to better appeal to your target audience. But at the same time, it can be overwhelming. Some new technologies and trends...
We live the age of digital advertising. But in a digital world, is print completely dead? Not necessarily. Print collateral still has a place. When meeting with clients, brochures, catalogues, flyers, business cards are commonly passed on, or exchanged amongst entrepreneurs and business owners. Brochures are...
A personal referral is a powerful thing. Before referred customers reach your homepage, download your app, or walk into your store, they already feel a connection to your brand, a level of trust. The upside to this, referred customers are better customers. They spend more....
If you're a business owner who’s not on social media, you might question the need for using Facebook. Having a presence on Facebook is overlooked more often than you think, with sentiments like “it’s not necessary for my business”, or “Facebook is for younger people to...
With the constant development of new digital technologies, mobile devices have become an integral part of our daily routine. Consumers and businesses have adapted their strategies to incorporate mobile devices, taking on apps and systems created with the user in mind. Business in the digital...
Keyword research has changed a lot over the past few years. Keywords are no longer the sole focus of rankings; search engine optimization now includes context, intent, location, authority, citations, and more. Fortunately, there are helpful tools for the first stage of keyword research: When you...
Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for...
Before the advent of online shopping, traditionally, retailers displayed their products in their windows, inviting would-be shoppers to come in and learn more, meet and talk with the owner and other shoppers, and eventually, fill their shopping baskets and purchase the goods. Today’s ecommerce websites are...