Using Science To Benefit Your Website

Science of Web Design You may have noticed a decrease in your website traffic, or perhaps in your online sales. You may have also noticed your competitors reveling in their success. How is that so? It may shock you to realize that there is some science...

The Key To Success: Knowing Your Target Market

Why Knowing Your Target Market Is Important Who is your ideal customer? If you still haven't figured that out, we suggest you do. Being aware of your target markets geographic location, demographics, and psychographics gives your business the upper hand in knowing how and where to...

Social Media Influencers

Why Social Media Influencers Should Be Part of a Marketing Strategy Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social...

Viral Marketing: Key factors

Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...

Online Video Marketing

Should Your Company Use Online Video Marketing The internet is becoming the number one place where people, especially millennials, are looking for news & programs. The average amount of time YouTube users view videos is approximately 40 minutes a day; that's several advertisements they're exposed to....

Five Reasons Why Online Surveys Will Benefit Your Company

Benefits of Online Surveys Surveys have existed for many, many years; initially their purpose was to track the population in geographic areas, but now they have so much more to offer to businesses. With the ability to give deeper insight, businesses can discover new target markets...

Finding Your Brand’s Voice

How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...

The Importance of Being Present on LinkedIn

What is LinkedIn When it comes down to choosing which social media platform you or your company should be present on, LinkedIn was sometimes overlooked. What was often forgotten was the abundance of opportunities LinkedIn has to offer individuals and business owners alike. The underestimated social...

Is it Time to Refresh Your Logo?

Why are Logos so Important? Logos are more than just a graphic icon; they represent who you are, what you do and what you offer. They are your visual identity. Over time, many companies have kept the same logo for years in honor of the company's tradition...

It’s time For A Website Change

WEBSITE UPDATES: THE TIME IS NOW With technology moving at breakneck speed, knowing how and when to give your company’s website design a makeover may not be as intuitive as one might think. When is the right time to begin an update and how do you know your...