Pandemic digital marketing is new to everyone. The Covid-19 pandemic is one we never saw coming. As far as being prepared, no one really was. Now that we’re in the middle of this life-altering pandemic, we’re seeing new trends emerge. Read on to find out...
There are some important considerations when trying to find a great product name. Following some industry guidelines when choosing a product name gives you the best chance to achieve the maximum amount of exposure while expending the least amount of resources. Let’s start with search engines....
Running a business isn’t easy. Marketing your business and getting your product or service in front of your customers is by no means an easy endeavor either. In today’s brutal competition, you need to employ the best marketing practices that will help you achieve the...
Marketing and advertising, these words are often interchanged with one another. In the business world, publicity agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Are these two words synonyms? Is there a significant difference? If you...
In today's business world, PowerPoint is the default program for business communications. If something is important, it's in a PowerPoint deck. Managing your presentation content can unleash the valuable information hidden within all of those decks. Improving PowerPoints starts before you open the deck, and...
Here's a Step-by-Step Guide to Planning a Strong Digital Marketing Strategy Implementing a complete digital strategy to help grow your business is a huge undertaking. When it comes to creating a digital marketing strategy that actually works, here are a few things you or your digital...
Creating A Solid Marketing Plan With Your Team Today's marketing demands are higher than ever. With infinite opportunities brought on by digital marketing, companies are asking for more, and we don't blame them. Gone are the days of saying, "take our word for it, our strategy...
Go Beyond Metrics & Statistics With the wealth of information available to us these days, it's a given that our clients want to see the proof in their pudding. Telling them that things are going well just doesn't cut it - and why should it? There...
Time: The Only Unreplenishable Commodity If you have time (and health of course), you have everything. We should never take that for granted, but let's face it, we do. In such a fast paced world, time flies by faster than we think, leaving us wishing for...
Most of us experience the post vacation drag and it has nothing to do with jet lag. Don't get me wrong, everyone needs a break, but getting back into the swing of things isn't always easy. How do we go from sipping margaritas on the...