Should you be on LinkedIn if you own a Business? Short answer – yes, but here are some interesting stats to back it up: Based on available statistics, LinkedIn is used on a monthly basis by over 47.6 million people globally. A study done in 2011...
Keeping Up with Social in 2018 Having a successful online presence means keeping up with the top social media marketing trends. In order to get your brand to stand out, following what’s already been proven to work is your best bet. Extensive studies have been done...
Business Pages on Facebook For many small businesses, deciding if Facebook is right for them is a stressful and somewhat overwhelming process. We sympathize and completely understand. After all, once you've created your page, now what? How do people find your Facebook business page? Even if...
Take Your Social Media Marketing To The Next Level Over the past few years, social media has made its mark in the world. With billions of users worldwide, it's hard to believe that it would play such a big role in marketing. Yet, here we are,...
Why Social Media Influencers Should Be Part of a Marketing Strategy Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social...
What is LinkedIn When it comes down to choosing which social media platform you or your company should be present on, LinkedIn was sometimes overlooked. What was often forgotten was the abundance of opportunities LinkedIn has to offer individuals and business owners alike. The underestimated social...
FACEBOOK AD CAMPAIGNS FACEBOOK ADS & USING GIFs They’re all over the internet – an entertaining mix of half image and half video: GIF’s. Yes, they’re more than just comedy fodder! Using GIFs in your Facebook ad campaigns makes for great content while bolstering your ads’ click-through-rates...
SEO and social media is constantly changing and evolving. It offers numerous new opportunities to get an edge over the competition and refine tactics to better appeal to your target audience. But at the same time, it can be overwhelming. Some new technologies and trends...
If you're a business owner who’s not on social media, you might question the need for using Facebook. Having a presence on Facebook is overlooked more often than you think, with sentiments like “it’s not necessary for my business”, or “Facebook is for younger people to...
Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets. But it’s not all doom and gloom. Social media advertising provides the most scalable opportunity for...