Why Social Media Influencers Should Be Part of a Marketing Strategy Using social media influencers is a great way for small businesses to mark their place in the industry in a quick, effective and cost-efficient way. Here, we will explore the benefits of working with social...
Key Factors to Viral Marketing Although we know that there is no recipe for the perfect marketing campaign, there are a few key factors that are present in almost every successful marketing campaign. So, grab a pen and paper, 'cause these tips can help you go...
Should Your Company Use Online Video Marketing The internet is becoming the number one place where people, especially millennials, are looking for news & programs. The average amount of time YouTube users view videos is approximately 40 minutes a day; that's several advertisements they're exposed to....
Benefits of Online Surveys Surveys have existed for many, many years; initially their purpose was to track the population in geographic areas, but now they have so much more to offer to businesses. With the ability to give deeper insight, businesses can discover new target markets...
How To Build Your Brand From The Ground Up By Finding Your Brand's Identity Every brand should have a voice, and that voice determines how they will market their products. Whether a brand is marketing through traditional advertising, website promotions or social media marketing, that voice...
What is LinkedIn When it comes down to choosing which social media platform you or your company should be present on, LinkedIn was sometimes overlooked. What was often forgotten was the abundance of opportunities LinkedIn has to offer individuals and business owners alike. The underestimated social...
Why are Logos so Important? Logos are more than just a graphic icon; they represent who you are, what you do and what you offer. They are your visual identity. Over time, many companies have kept the same logo for years in honor of the company's tradition...
WEBSITE UPDATES: THE TIME IS NOW With technology moving at breakneck speed, knowing how and when to give your company’s website design a makeover may not be as intuitive as one might think. When is the right time to begin an update and how do you know your...
FACEBOOK AD CAMPAIGNS FACEBOOK ADS & USING GIFs They’re all over the internet – an entertaining mix of half image and half video: GIF’s. Yes, they’re more than just comedy fodder! Using GIFs in your Facebook ad campaigns makes for great content while bolstering your ads’ click-through-rates...
GENERIC MAILING LISTS & WHY YOU SHOULDN’T BUY THEM Maintaining, growing and actively engaging your business’ mailing list is good practice. It keeps your customers engaged, up-to-date and even encourages future purchases, while keeping your mailing list marketing organized. Growing your mailing list and cultivating all...